Movie Ads

And speaking of movie irritations, theaters have cut down on the "Pre-Show Entertainment." These are ads. At least have the decency to call them that. Why are we watching ads for a movie I just shelled out $9 to see? Combine this with the frustation that these are not ads that are going to change anyone's mind about anything. Tonight's sampling:

• A mindless montage of empty high school sports locations with a voice over of all the sounds you would here in each location -- Which of course makes me want to buy Nikes.
• A bunch of multicolored dancing women singing about how everyone loves the silly Fanta song. Also, making me want to go purchase some lousy beverage.
• Random people rollerscating, informing me that "It's a coke thing."

I'm more likely buy a product or service during the slides that the do before the "Pre-Show Entertainment." The Pre-Pre-Show Entertainment?

I guess I can stomach the trailers for movies, yes they are ads too, but they seem much more appropriate.

I keep reading that domestic movie revenues are down. I can't help but wonder if people like me are tired of paying such a huge price for a movie ($18 for the two of use) and get subjected to 10 minutes of unnecessary ads when I can wait 2-3 months, and either get it Netflix (commerical-free), see it on HBO (commercial-free), or just buy the darn thing(commercial-free) for less than I would have paid to see it in the theater.

I found myself wishing for a the TiVo fast-forward button and making the ads go away.